Strategic Marketing & Promotions, Inc., SMPAgency, SMP

YOUR Strategic Marketing & Promotions TEAM

The Strategic Marketing & Promotions Difference

People + Plan + Experience = Results

Campaign Director

The Campaign Director is responsible for overseeing the entire campaign from start to finish. Based in-house, the Campaign Director oversees the execution of the entire marketing campaign.

Market Managers

Market Managers are the extended arms of the Campaign Director, supervising city teams on the local level. The Market Managers help the Campaign Director plan a calendar of events specific to their own team's goals and act as leaders in the field. Specific duties of the Market Managers include:

o Recruiting/Interviewing

o Calendar planning, motivating/leading the team into action

o Training

o Day-of decisions regarding foot traffic.

The Market Managers are the eyes and ears in the local scene; they are the ones who bring together the entire marketing team to capitalize on promotional opportunities.

Brand Ambassadors

Brand Ambassadors are the direct communication link between the brand and the consumer. They are energetic, outgoing individuals who mesh with target audience members. Brand Ambassadors introduce the brand to the market in a non-threatening manner via peer-to-peer relationships and word-of-mouth advertising. Specific duties for Brand Ambassadors include: direct promotions through nightlife, event and street outlets, educating consumers, and creating an exciting atmosphere around the brand.