Strategic Marketing & Promotions, Inc., SMPAgency, SMP

Strategic Marketing & Promotions is a powerful way to connect with consumers and to deliver your message in areas lost to traditional media.

One-to-One marketing: Strategic Marketing & Promotions creates lasting impressions and a relationship between consumers and your brand. We deliver message saturation at targeted locations using our friendly Brand Ambassadors. Strategic Marketing & Promotion’s creative staff, top Market Managers, and experienced models work together to exceed your expectations.

Strategic Marketing & Promotions produces campaigns full of flair, originality, and substance. Let the buzz begin as our team of models representing your brand pass through the crowd for the first time. Strategic Marketing & Promotions creates powerful relationships one consumer at a time for less than the cost of a billboard! Some of our marketing mediums include:

Guerilla, Street-teams, Postering, Flyering, Sampling, Mobile Billboards, Segways, Publicity Stunts, Bikes, Scooters, Advocacy

If you are looking for an experiential marketing solution that is multi-channeled, dual-focused, and synergistic, then Strategic Marketing & Promotions is the choice for you.

Strategic Marketing & Promotions combines veteran Account Managers and Campaign Directors with exceptional Brand Ambassadors to create unique, street-oriented, peer-to-peer direct-intercept experiences. From the formation of your marketing campaign to its execution, the professionals at Strategic Marketing & Promotions see to it that each element of consumer touch is executed with precision. Our Market Managers identify audience targets, and design an original experiential marketing campaign that delivers your message through multiple channels in a memorable way.

There are no limitations on who can add intercept marketing into their advertising mix. Anyone who uses advertising—retailers, consumer brands, technology companies—can take advantage of this word-of-mouth medium to communicate their message to potential customers.

Business-to-Business (B2B): On the streets, on-premise, word of mouth

Business-to-Consumer (B2C): Tradeshows, publicity stunts, grand openings.

Intercept Marketing vs. Direct Marketing:

In recent years as static advertising has come into question, intercept marketing has been heavily embraced by Brand Managers. With intercept marketing, customers interact with the brand. In addition, intercept marketing is lower in overall costs while providing the brand an opportunity to touch the consumer one-to-one.